• March 11 ,2016

BIBA #ChangetheConversation

Biba introduces a new age digital film addressing the issue of Dowry system in India. It is an ode to Womanhood for International Women’s Day. It was launched on the eve of International Women’s Day to mark the day and to send out a strong message. Biba’s stand for changing ideologies in order to establish a foward-thinking society also managed to instate that Change is always beautiful.
They’ve been a pioneer in setting trends in ethnic wear. After its powerful message on gender prejudice in arranged marriages, they have come up with yet another powerful digital film on Dowry-a social inquity which is till date prevalent in our society.
This film shows an average age couple who just have fixed a match for their son and a grandmother who still believes in seeking dowry. It draws the attention towards the older generation, who still believe that dowry is the birthright of every groom for being a man.
It talks about the change in the mindset of the society. people are more aware and they know that these rituals hold no relevance in today’s progressive world. This film is all about embracing and celebrating change.
Change is necessary at times even in some of the deep rooted practices of the society. Its time to change the conversation. The only precious thing talked about in a marriage should be the bride. #Changetheconversation

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